It is Diwali today. And time to have fun! And to sell some cookies. His friends and he sold cookies in the local apartment block a couple of days back. Two things they did well - 1) sold "seconds" (slightly burnt cookies) with add-on (cinnamon sugar coated) at a discount (one-third off) managing to get rid of the kitchen disaster that they had initially created, and 2) they announced a "good cause" for holding this "bake sale" to each of their prospective clients - the proceeds were going to an orphanage to help them celebrate Diwali. Both these things came naturally to these kids and allowed them to make a decent collection. It was a good learning experience for them and allowed me to explain these two concepts of marketing to him in a way he is likely to remember longer than just reading them from books.
Festive season greetings of joy, health and prosperity to all of you!
Festive season greetings of joy, health and prosperity to all of you!
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